Five Star Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Five Star Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Five Star Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Five Star Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. Five Star Subaru recognizes the importance of our community and that is why we feel it is so important to support nonprofit agencies and community programs throughout the area. Here are just a few of the local agencies we support, this list is always growing and we love that. Because here at Five Star Subaru, we're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Susquehanna Animal Shelter, Little Mews, Delhi Humane Society
Otsego County Conservation Association, The Oneonta Farmers' Market, Gilbert Lake State Park
Oneonta World of Learning, Opportunites For Otsego, Community Arts Network, Fenimore Art Musem, The Farmer's Musem
The Family Service Association, Oneonta Family YMCA, Catskill Symphony Orchestra, First Night Oneonta, Orpheus Theatre
Relay For Life & American Cancer Society, Wounded Warrior Project, LEAF, Polar Bear Jump, Make-A-Wish
Love Promise Stories from Five Star Subaru
Subaru and Five Star Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
On the Road with Five Star Subaru - Jesse G
Dear Friends at Five Star Subaru, We at the Glimmerglass Festival would like to thank Five Star Subaru of Oneonta for their generous contribution through their 2026 sponsorship and loan of a vehicle for company use. It is through partners like you that Glimmerglass is able to bring stories to life on stage. The 2025 Subaru Forester provided by Five Star Subaru was a wonderful summer addition to our fleet of vehicles. It was a reliable ride, seeing late nights after performances, early morning airport rides, stunning sunny days, and braved stormy weather. Our staff thoroughly enjoyed the sound system, listening to everything from the radio to Sirius XM to podcasts, as well as the heated seats on the cold, rainy days. The Subaru has the meeting grounds for many conversations on the way to early rehearsals, or back home after a long day. Additionally, we loved seeing our Glimmerglass logo proudly displaced on the vehicle, making it more than just a car, it's a beacon of our company image made possible by generous partners like you. We are so grateful to Five Star Subaru for sponsoring the festival and loaning us the perfect vehicle for another amazing season. Thank you for your continued support of the arts in Central New York through The Glimmerglass Festival! Best, The Glimmerglass Festival
Growing Together - Amy W
Thank you so much for your generous contribution to the Cullman Center. We are very grateful for your sponsorship of the Cullman Summer Series. The two events that make up the Cullman Summer Series are a wonderful experience for young and old! It includes the opportunity to watch and participate in a Derby race, to learn about bees and honey, and to learn more about the agricultural industry. It is also a great opportunity for the Cullman Center to increase our presence in the local community, On behalf of the Board and Staff, thank you so much for your generosity and your support of the Cullman Child Development Center. We appreciate your donation!
Community Care in Action - Kaler C
The Family Service Association's annual Operation Warm event in partnership with Five Star Subaru is such a fun and positive event for the entire community! This is where FSA sets up at Five Star Subaru and invites local families to come and take for themselves free sneakers, socks, and children's coats. All items are new and provided by Five Star Subaru and additional community partners. Plus, the event takes place in January when family budgets are tight post-holidays and winter coats are extra appreciated. Last year, FSA and Five Star Subaru served dozens of families for Operation Warm, and we look forward to working with Five Star Subaru to keep this annual tradition going!
Heartfelt Gratitude - Sarah H
Dear Five Star Subaru, On behalf of the Friends of Christmas presented by Saturday's Bread, we extend our heartfelt gratitude for your generous donation. Your support is invaluable and played a crucial role in making the 38th Annual Community Friends of Chrismas dinner a reality. Together we helped serve 1,200 meals! Your contribution of $1000 helped us provide a warm and nourishing meal to those in our community who are alone or facing financial constraints during the holiday season. The spirit of giving that you have demonstrated embodies the true essence of the holiday season. Once again, thank you for your kindness and support. We are deeply grateful for supporters like you who share our commitment to making a positive difference in our community.
A Wonderful Partnership - Tom M
On Tuesday, September 17th, Five Star Subaru of Oneonta visited Oneonta Middle School to deliver school supplies and snacks for our students. This generous gift has become a tradition that our school looks forward to each year and it continues to make a meaningful impact! These supplies help our students feel prepared and supported as they begin a new school year. It is a simple act that speaks volumes about the importance of community and the value placed on education. We extend a heartfelt thanks to Five Star Subaru for their kindness and their continued commitment to the students and families of OMS. Their partnership is a wonderful reminder of what can be accomplished when a community comes together to support its children.
Partners in Every Step - Heather B
Dear Five Star Subaru Team, On behalf of the Board of Girls on the Run of Central New York, we extend our heartfelt thanks for your generous support of this year’s annual 5K. Because of your gift, our dedicated volunteer coaches were able to lead lessons that combine physical activity with life skill development, building confidence and resilience in young girls across Central New York. The season concluded with a joyful 5K celebration at Neahwa Park, where hundreds of girls in grades 3–8 crossed the finish line with pride and excitement, surrounded by friends and family. Your generosity made this moment possible, and we are truly grateful for your partnership in empowering the next generation. With appreciation, Heather Bailey On behalf of the Board of Girls on the Run of Central New York
Driving the Mission Forward - Jesse G
Dear Friends at Five Star Subaru, On behalf of everyone at The Glimmerglass Festival, thank you so much for your generous support during our 2025 season, our 50th anniversary year! As one of the nation’s leading opera companies, we strive to build community through the power of storytelling, and your sponsorship has truly helped drive that mission forward, both literally and figuratively. The loan of the 2025 Subaru Forester has been an absolute gift. From day one, it’s been a reliable, comfortable, and stylish companion for our team. Whether it’s transporting artists to and from Albany, navigating the scenic back roads of Cooperstown, or simply playing our favorite tunes through its stellar sound system, the Forester has quickly become a favorite among staff and apprentices alike. Some have even dubbed it the “Glimglam Mobile”, a name that’s stuck with affection and pride! We especially loved seeing our Glimmerglass 50th anniversary logo displayed proudly on the vehicle, it’s not just a car, it’s a rolling celebration of five decades of world-class performances, made possible by generous partners like you. From shuttling tired performers after long rehearsal days to representing our brand throughout Central New York, the Forester has done it all. Thank you for your continued commitment to the arts in our community. We are deeply grateful for your partnership and look forward to many more miles and memories together. With heartfelt thanks, The Glimmerglass Festival
Music at the Market - John O
I'm writing to thank you for your second year of partnership and support for providing music at the Oneonta Farmers Market on Saturday mornings. The music has been a big hit with the merchants and customers and we have had a lot of enthusiastic feedback! The program and Five Star's support has demonstrated exemplary community spirit and appreciation of music and ideal of paying musicians fairly. On behalf of myself and the Oneonta Farmer's Market, I want to extend our gratitude.
THANK YOU FROM LLS, FIVE STAR SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On July 15th, Five Star Subaru personally delivered these items to Bassett-Fox Cancer Institute. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Five Star Subaru NY Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Oneonta, this is a harsh reality. Helping others strengthens communities, which is why Five Star Subaru NY is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Five Star Subaru NY have helped nearly 900,000 children and adults in urgent need. On 01/18/2025, Five Star Subaru NY donated 120 shoes/socks to Family Service Association NY - Oneonta, NY. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
