The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Five Star Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. Five Star Subaru recognizes the importance of our community and that is why we feel it is so important to support nonprofit agencies and community programs throughout the area. Here are just a few of the local agencies we support, this list is always growing and we love that. Because here at Five Star Subaru, we're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Susquehanna Animal Shelter, Little Mews, Delhi Humane Society
Otsego County Conservation Association, The Oneonta Farmers' Market, Gilbert Lake State Park
Oneonta World of Learning, Opportunites For Otsego, Community Arts Network, Fenimore Art Musem, The Farmer's Musem
The Family Service Association, Oneonta Family YMCA, Catskill Symphony Orchestra, First Night Oneonta, Orpheus Theatre
Relay For Life & American Cancer Society, Wounded Warrior Project, LEAF, Polar Bear Jump, Make-A-Wish

 Subaru Love Promise Heart

Love Promise Stories from Five Star Subaru

Subaru and NWF Love the Earth!  –  Nancy O

Subaru and NWF Love the Earth!

On behalf of Greater Plains Elementary School, I would like to thank you for the supplies for our garden

Earth Festival Thrives Thanks to Five Star Subaru  –  Ben G

Earth Festival Thrives Thanks to Five Star Subaru

In 2005, representatives of Otsego County-based environmental organizations and conservation-minded citizens partnered to present their first Earth Festival a free, environmentally focused, interactive event featuring exhibits, workshops, vendors, food, and entertainment, all with a fun, earth-friendly twist. This past April, as Earth Festival celebrated its tenth anniversary, attendance figures broke 1,000 and are believed to have topped all previous years. Increased participation has been an Earth Festival trend since 2010, when Five Star Subaru donated its first television commercial to the cause. Five Star Subaru has continued to sponsor and promote Earth Festival with TV commercials each year and, in turn, exhibitors and vendors have more than doubled from 2010-2015, and attendance has more than tripled. Owing in large part to Five Star Subaru, Earth Festival now a perennial Otsego County favorite continues to reach a diverse, growing audience with its vital message on the importance of protecting, preserving and enhancing our natural resources. Thanks, Five Star Subaru!

The LiveFit Challenge & Five Star Subaru!  –  Raegan R

The LiveFit Challenge & Five Star Subaru!

Five Star Subaru in Oneonta has been a sponsor of The Cardio Club's Community Weight Loss Program two years running. It is called the "LiveFit Challenge" and our community members have lost over 2000 pounds. With the help of Five Star Subaru and other sponsors we are able to promote this challenge through advertisement, tee shirts, etc. We are grateful for their partnership!

Share the Love event and winter wear drive 2014  –  Patricia L

Last year, Jessica Guenther of Five Star Subaru approached us and asked if we would like to be part of their "Share The Love" Event. They explained that from each car sold we had the potential to get a donation of $250! We were ecstatic and hoped to raise a couple thousand dollars from this event. Little did we know that Five Star would raise over $14,000! Also, as part of this event they held a winter wear drive during holiday season of 2014. Being that this was one of the coldest winters on records it was severely needed in our area. Five Star Subaru collected over 400 items from the drive! We can't thank Five Star enough for such a wonderful opportunity to partner with them.

Five Star Subaru fills a Forester full of toys  –  Melissa B

Five Star Subaru fills a Forester full of toys

In the winter of 2013 Five Star Subaru partnered with Toys For Tots in hopes of collecting 100 toys for less fortunate children in the community for the holidays. After quickly passing their 100-toy goal they decided to see if they could fill a Subaru Forester full of toys. As the toys kept coming in from their amazing employees, customers and community members, the Forester was soon bursting at the seams and we knew they would meet their goal. By December 23rd they had filled the Forester and were so honored by everyone's generous donations that they donated an additional $536 worth of toys to the cause.

Five Star Subaru Sponsors Local Events  –  Carol M

Five Star Subaru Sponsors Local Events

Since buying Five Star Subaru in 2005, the owners Ben Guenther and Blaine Jennings have been proud to provide free community events for families to enjoy. Five Star Subaru sponsors the Hometown 4th of July, First Night on New Years Eve, The Balloon Festival on Labor Day weekend, numerous musical concerts at the park and Foothills Performing Arts Center to benefit local non-profits. Five Star recently started their own art gallery, as well, at the store to allow local artists the chance to display and sell their art free of charge. Supporting local events and arts in the community is very important to the owners of Five Star Subaru. Five Star truly believes that a thriving community is good for everyone and does whatever they can to give back to the community as often as possible!

Relay for Life  –  Helen G

Relay for Life

Many lives have been touched by someone who has had cancer, including many of the employees at Five Star Subaru. So when Breast Cancer Awareness Month came around in the fall of 2013, Five Star Subaru felt driven to raise money for cancer patients to help find a cure. Five Star Subaru went all-out with pink balloons and pink ribbons. The service department put pink ribbons on every vehicle that came in for service and donated $5 for every pink ribbon they displayed! They donated all money raised to the local Relay For Life organization. After working so closely with the Relay For Life organization, they felt that they couldn't just stop there, so they committed to support all of the local Relay For Life events in the area. They wrapped a vehicle in Relay For Life swag, sold name decals for those who wanted to honor someone who lost or won the battle to cancer, and all donations were given to the American Cancer Society. They also ran numerous television ads to raise more money and awareness for the events. Overall, it was an amazing successful year of fundraising, but of course they won't stop until the battle is won. They plan on continuing to do these same events every year!

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